Data Driven Decision Making and Change Management in Organisations
Let’s start from the very beginning, from the society and how it involves datafication on the most aspects of our lives. Nowadays we can call our society as datafied one. Actually the term “datafied society” comes from early 2000s — dataveillant practices were integrated with new technologies for identification and authentication of individual citizens (Barassi, V. (2019)). But currently the new generation can be considered as datafied society representatives: they are under the surveillance process on their personal data processing without their consent or actually understanding of that. Thus, such generation automatically can be considered as datafied society. As for us, we just follow the data-driven approach inevitably and day-by-day make decisions and provide solutions based on data-driven strategy. Does it make us datafied?
What’s actually being “data-driven”?
A true data-driven organization is a data democracy and has a large number of stakeholders who own data, data quality, and the best use of data to make fact-based decisions and to leverage data for competitive advantage (Anderson, 2015).
A data-driven culture is characterized by a decision process that lays emphasise on testing and experimentation, where data outweighs opinions, and where failure is accepted — as long as something is learnt from it.
The ultimate goal of data science is improving decision making, as this generally is of paramount interest to business. Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture.
Below you can actually observe the main concepts, links and connections of Data driven decision making and its interconnections.
Reference list:
- Defining digital transformation: Results from expert interviews Mergel, I., Edelmann, N., & Haug, N. (2019)
- Berndtsson, M., Forsberg, D., Stein, D., & Svahn, T. (2018). Becoming a data-driven organisation.
- McAfee, A., Brynjolfsson, E., Davenport, T. H., Patil, D. J., & Barton, D. (2012). Big data: the management revolution. Harvard business review, 90(10), 60–68.
- Murray, J., & Flyverbom, M. (2020). Datafied corporate political activity: Updating corporate advocacy for a digital era.
